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Publicity Committee Concludes Planning Retreat

Members of the JLOS Publicity Committee pose for a group photograph after the opening of the Training and Planning Retreat held at Imperial Resort Beach, Entebbe November 21-22, 2013 (Photo: JLOS Media) Members of the JLOS Publicity Committee pose for a group photograph after the opening of the Training and Planning Retreat held at Imperial Resort Beach, Entebbe November 21-22, 2013 (Photo: JLOS Media)

 

The Justice, Law and Order Sector Publicity Committee held a successful training and planning retreat from November 21-22, 2013 whose objective was to lay success strategies and also provide an opportunity for capacity building in communication best practices. The JLOS Publicity Committee is a forum for all communication focal points from the 17 JLOS member institutions. The retreat was an opportunity for members of the JLOS Publicity Committee and other sector stakeholders to engage in discussions on how to strengthen the public relations function in the Justice, Law and Order Sector.

 

Held under the theme” “The Role of the JLOS Publicity Committee in promoting the 3Cs of Communication, Cooperation and Coordination” , the retreat was graced by acclaimed and seasoned professionals who facilitated sessions during the 2 day retreat. Justice Henry Peter Adonyo, a judge of the High Court and former chairperson of the JLOS Technical Committee opened the retreat with detailed exposition of the theme, discussing the history of the Justice, Law and Order Sector as well as the 3Cs model of communication, cooperation and coordination. Justice Adonyo told participants that their role as public relations focal points and communication officers casts them as main players in the sector’s vision of ensuring justice for all in Uganda because they interface with the public on a regular basis. He implored the JLOS Publicity Committee to be interested in the overall business of the sector so as to ably defend the sector position on various issues in the public domain.

 

Mr. Ofwono Opondo, the Executive Director Uganda Media Centre presented a paper on the recently launched Government of Uganda Communication Strategy highlighting various innovations and initiatives that when implemented will bridge the big information gap that currently exists in the public about government policies and programs. Notable among these is the proposed “Citizenship Interaction Centre” that will harness Information and Communication Technology tools to engage the public on issues relating to government programs. Mr. Opondo said that the Justice, Law and Order Sector having a number of member institutions that directly interface with the public will be considered to participate in the CIC project as a key stakeholder.

 

Other speakers during the retreat included Mr. Michael Niyitegeka and Mr. Adolph Mbaine. Mr. Niyitegeka, a respected communication trainer delivered a thrilling presentation on branding strategies and best practices informing participants that a brand is much more than corporate colors and logo but rather is the collective experience people have in the service delivery process. In the case of JLOS, Mr. Niyitegeka said that to strengthen our brand, we need to ensure that processes and services are streamlined, people oriented and effective in meeting our clients’ needs.

 

Mr. Adolph Mbaine’s paper gave interesting insights into the dynamics of the media world and how ICTs are changing the way we communicate. He acknowledged the increasing role played by “new media” such as social media and other online environments in information dissemination which has lead to mass “audience migration” from traditional media. He said that communication professionals have to evolve to this phenomena if they are to be relevant to their audiences that now demand information packaged uniquely and delivered differently.

 

The JLOS Publicity Retreat was designed to have intensive interaction amongst participants who engaged each other and the facilitators on various emerging issues. Key among these issues included the need for the sector to develop a comprehensive communication strategy (aligned to the Government of Uganda Communication Strategy); need to develop sector branding proposals; the need to deepen partneships with other stakeholders such as the Uganda Media Centre and the Uganda Communications Commission to harness available government owned communication facilities and infrastructure; need to strategically engage the media fraternity as an effective publicity mechanism and the need to strengthen capacity building programs for communication focal points in the JLOS institutions.

 

The Acting Chair of the JLOS Publicity Committee in his closing remarks said that these and other emerging issues would form the retreat recommendations, which will provide a basis for the development of the JLOS Publicity Committee Action Plan Mr. Didas Bakunzi also appreciated the sector for funding the residential retreat that brought together 30 members and stakeholders from JLOS institutions. In attendance were also chairpersons of JLOS working groups, committees and taskforces.

 

Mr. Paul Gadenya, the Senior Technical Advisor at the JLOS Secretariat said that the sector recognizes the central role played by the JLOS Publicity Committee in information dissemination to the public and pledged the sector’s support to publicity initiatives. Mr. Gadenya added that information today is the most potent weapon at the disposal of mankind . He said that “Information has come to define the powerful from the weak - the “haves” and “have nots” and most importantly, the allocation of scarce resources”. According to Mr. Gadenya, JLOS can therefore use the power of information to raise public confidence in the administration of justice and to demystify the legal sector.

 

 
By This email address is being protected from spambots. You need JavaScript enabled to view it. and This email address is being protected from spambots. You need JavaScript enabled to view it. | Published: December 3 2013
 
 

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Reprinting or republication of this article on websites or other media platforms is authorized by prominently displaying the following sentence, including the hyperlink to the JLOS Website, at the beginning or end of the report:

"JLOS Publicity Committee Concludes Training and Planning Retreat" is republished with permission from the Justice, Law and Order Sector."

 

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